ARCHIVES(Journal of Harmonized Research in Management)


Title: CHRONOLOGICAL EVOLUTION OF TASAR SILK INDUSTRY WITH REFERENCE TO CHHATTISGARH
Author: Rajiv H. Peters * and Dr. Shobhit Bajpai
Keyword: Silk Industry, Natural Cocoon, Mulberry.
Page No: 265-271
Abstract: - There are regular markets or haats in almost all parts of tasar producing states. By tradition, tribal rear tasar silkworms using forest trees, produce cocoons and sell in weekly rural markets wher e producers bring their goods on a designated market day, at whatever prices offered. Due to monopoly, the producers are exploited by the commission agent through manipulative practices. The traders/mahajans have links with buyers from other states and as such, the cocoons are also hoarded for long periods. This study is mainly based on secondary data which has been collected from different sources like Government annual reports, different website, other Government journals and records. Key Word: Silk Industry, Natural Cocoon, Mulberry. Download PDF


Title: HOW DOES CONSUMER INNOVATIVENESS AFFECT USAGE BEHAVIORSAND SATISFACTIONOF SMARTPHONE USERS - THE MODERATING ROLE OF GENERATIONS
Author: KeeKuo Chen
Keyword: Consumer innovativeness, Generations, Perceived innovation attributes, Satisfaction, Usage behavior
Page No: 272-277
Abstract: - This paper examines the relationships among customer innovativeness, including novelty information seeking, independent decision and reluctance to adopt new products, smart phone usage behavior, pe rceived innovation attributes, and customer satisfaction; the moderating effect of generations on this relationship is also investigated. A structural equations model was established to evaluate the relationships between these four constructs among four generations: baby boomers, and generations X, Y and Z. Our results indicate very different behaviors with regard to the relationships between consumer innovativeness, usage behavior, perceived attributes, and customer satisfaction for the generations. Finally, managerial implications and suggested directions for further research are discussed. Keyword: Consumer innovativeness, Generations, Perceived innovation attributes, Satisfaction, Usage behavior Download PDF