HOW DOES CONSUMER INNOVATIVENESS AFFECT USAGE BEHAVIORSAND SATISFACTIONOF SMARTPHONE USERS - THE MODERATING ROLE OF GENERATIONS
Abstract
Author(s): KeeKuo Chen
This paper examines the relationships among custome r innovativeness, including novelty information seeking, independent decision and reluc tance to adopt new products, smart phone usage behavior, perceived innovation attributes, and cust omer satisfaction; the moderating effect of generations on this relationship is also investigat
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Citations : 92
Journal of Harmonized Research in Management received 92 citations as per google scholar report
